Why Hiring an SEO Specialist Beats Relying on a General Marketer
In today’s highly competitive digital landscape, businesses are constantly seeking ways to boost their online visibility and drive quality traffic to their websites. Two common paths emerge in the marketing world: hiring a general marketer or investing in a dedicated SEO expert. While both roles contribute to a brand’s digital success, their focus, skills, and long-term impact differ significantly. Understanding the distinction between an EO (Search Engine Optimization) specialist and a general marketer can be the key to choosing the right strategy for your business.
The Fundamental Difference
A general marketer typically wears many hats. They handle everything from social media campaigns to email marketing, content planning, branding, and sometimes even paid ads. Their broad focus a...